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FOR IMMEDIATE RELEASE
CONTACT: Deanna Baker
425-451-0720 Ext. 137
deannab@ishow.com
Record Number of Next Generation Products to be Introduced in the NextGen Showcase Home at the 2011 International Builders' Shows
BELLEVUE WA, August 2, 2010----- The 9th edition of the NextGen National Demonstration Home located onsite at the International Builders' Show, January 12-15th, will introduce a record number of next generation products to builders' and remodelers.
"We constantly look for new innovative building products that deliver greater energy efficiency, durability or green and sustainable benefits for builders' and remodelers”, says Paul Barnett, president of iShow, producers of the NextGen Home Experience®.
"Our mission is to identify the building products that have a ‘wow factor' and selectively invite those companies to participate in the NextGen Home where we showcase them in a real home environment,” added Barnett.
New media partners and a 12 month long campaign to both trade professionals and consumers alike will support the home's multi-media outreach program online, in print and via broadcast programs.
"This is a special NextGen Home for us as it will be donated, through the co-operation of our builder Champion Home Builders and every participant, to an organization serving the housing needs of our injured veterans,” commented Deanna Baker, event manager for iShow.
Committed participants include, CRAFTSMAN, SEARS, DUPONT, U.S. DOE, DECRA Roofing, ICYNENE and many others.
About the NextGen Home Experience®: www.NextGenHome.com Produced by iShow.com®, located in Bellevue, WA. For 9 years the NextGen Home Experience® is the place to find the "Next” in Next Generation products and services for the American Home at major trade events, online at www.NextGenHome.com, in print and on television.
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